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Media Release: $40,300 OTF Grant Allows TVA to Adapt to New Challenges

April 29, 2022

Toronto, ON – In 2021, the Toronto Vegetarian Association (TVA) received a $40,300 Resilient Communities Fund grant from the Ontario Trillium Foundation (OTF) to update its digital presence and adapt to the changing landscape caused by the pandemic. The project will be done in time for the TVA’s 77th Anniversary on June 19th and will provide enhanced experiences for veg-curious people at the TVA’s events going forward, as well as visitors to the organization’s website.

“Congratulations to the Toronto Vegetarian Association on receiving the Resilient Communities Fund,” said Jessica Bell, MPP for University-Rosedale. “Toronto Vegetarian Association has been a community resource since 1945. They inspire Torontonians to think critically about their food choices and support making plant-based choices accessible to all. As the pandemic has moved us towards an increasingly digital world, this grant will help to support TVA’s future growth and ensure they remain “Toronto’s resource for all things veg”!”

The OTF grant was used to purchase computer equipment, office furniture & software licenses, and to hire a website developer and to finance some administrative costs.  A more robust digital presence the TVA will allow the TVA to better deliver on its mission to inspire and support Torontonians, to attract new members and to better engage the younger demographics driving the plant-based movement today.  

“The pandemic revealed important opportunities for us to have greater impact, more directly serve the community and engage with new audiences.  This OTF funding has been an important step in facilitating this modernization and growth and we’re very excited for the future,” said Nital Jethalal, TVA Board President.

TVA is a non-profit organization with a mission to inspire people to choose a healthier, greener, more compassionate lifestyle through plant-based eating. Learn more at

The Ontario Trillium Foundation (OTF) is an agency of the Government of Ontario, and one of Canada’s leading granting foundations. Last year, nearly $112M was invested into 1,384 community projects and partnerships to build healthy and vibrant communities and strengthen the impact of Ontario’s non-profit sector. In 2020/21, OTF supported Ontario’s economic recovery by helping non-profit organizations rebuild and recover from the impacts of COVID-19. Visit to learn more.

Organization Contact for Media Inquiries:

Sarah Fay, Engagement Coordinator
Toronto Vegetarian Association

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