Doing Veganuary? Do it with VegTO!
Now is the best time to go vegan, beat food inflation and save on groceries.
We all feel it every time we shop for groceries - food prices in Canada are rising faster than headline inflation.
According to Dalhousie University’s Canada Food Price Report 2025, food prices increased another 3–5% this year, with meat prices rising even faster, pushing food costs higher. For the average family of four, this equals over $800 in additional grocery spending this year.
For Canadians, this is the economic reality we are grappling with this Veganuary.
VegTO surveyed 1,000 GTA residents in 2022 with Angus Reid and found that eighty-five percent of respondents said they currently consume animal products on a daily basis. At the same time, nearly two in three said they want to reduce their meat consumption.
That interest isn’t surprising — especially right now.
👉 Explore the full VegTO research findings here
This gap between behaviour and intention matters. It suggests that interest in eating less meat isn’t fringe or hypothetical. It’s widespread and shaped by moral and practical realities, including cost.
That’s why doing Veganuary with VegTO is so timely.
Veganuary is about swapping everyday meals with plant-based alternatives for the month of January.
Conveniently, many of the most affordable, protein-rich foods in Canada are already plant-based staples like beans, lentils, tofu, grains, and mushrooms. These foods stretch grocery budgets further, particularly as meat prices continue to climb.
As a long-time member of the Veganuary Canada Coalition, we invite you to take the pledge, go vegan and start saving with us.
Our members save 10% on their plant-based groceries at all five Nature’s Emporium locations across the GTA.
For many members, those savings add up quickly, and they often recover the yearly membership fee within their first two shops!
Veganuary helps with easy meal swaps, and VegTO helps make those swaps even more affordable.
Ready to get started?
👉 Save more this Veganuary with VegTO — Become a member now!
Take the pledge and start saving today!
